Simple Start

No tracking. No counting. No measuring.

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A 2 week, real food, easy plan to begin losing weight right away.

Kick start your weight loss with Simple Start and get on the path to success. Just smart and simple food choices. Healthy eating, meet easy.

2 weeks
Examples of Simple Start foods

Skip dieting — learn healthy eating

Delicious Meals: Over 50 easy, satisfying meal and snack ideas, including your favourite steak and pasta dinners!

Here are a few ideas to get your excited:

  • Chicken Parmesan
  • Yogourt Sundae
  • Breakfast Pizza
  • Pasta with meat sauce
Never go hungry

Never go hungry

With our Simple Start plan you’ll never go hungry. You’ll learn to eat healthy and feel satisfied. Check out our filling foods from our Simple Start menu and eat as much as you need to stay full and satisfied. We give you lots of delicious meal ideas or you can make your own!

Vanilla ice cream

Have a sweet tooth? Craving something extra?

No need to sneak a treat when following the Simple Start plan. You can choose from a list of indulgences and treat yourself!

Here are a few ideas to get you going:

  • Chocolate
  • Peanut butter
  • Ice Cream
  • Cheese
A salad with proper portion sizes

Don't worry about portion sizes for now

The goal of Simple Start is to get you in the habit of eating healthier food. So for now, don't worry about portion size. These meals are built from Power Foods which fill you up faster and help you stay full. Because of which foods you'll be eating, you won't have to focus on how much.

The Simple Start app

Get the plan in the palm of your hand

We've developed dedicated apps* to help you follow the Simple Start plan from anywhere you want!

Ideas on-the-go: Build-a-meal options, restaurant tips and more.

Daily encouraging messages give you everything you need to follow the Simple Start plan.

Social badges: Fun rewards to earn and share.

* Simple Start is available on iOS and Android devices

Transition to PointsPlus®

After two weeks, you’ll be ready for everything else Weight Watchers has to offer. The Weight Watchers unique PointsPlus plan gives you the guidance you need to make smarter food choices based on the foods’ nutritional values (not just calories!).

Our holistic approach to weight loss includes a focus on nutrition, activity and healthy behaviours, all within a motivational environment. You’ll learn how to enjoy the freedom to eat any of your favorite foods and still lose weight. Learn more about our regular program here.

Our Plans, Your Choice!

Follow the plan entirely online. Gain access to a full suite of digital tools, that are powered by a proven plan.
Get unlimited meetings and gain access to our eTools and Apps†.
Get guidance from a weight-loss mentor, the inspirational power of the group and lots of strategies, tips and advice.
Mobile Apps included with Online and eTools subscriptions. Apps available on select devices, including iPhone, iPad and Android.
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